Monday 7 May 2018

Too faced - colorful packaging - cheesy and childishly or cute and funny?

Hi there!
Today, I would like to write about a makeup brand that is well-known, especially in United States, which is Too Faced Cosmetics. This brand was created in 1998 by two men founders. Their vision was to create a makeup line that would celebrate individuality of everyone. Too Faced is sold in more than 30 countries and is one of the top-selling brands. Recently, this brand also arrived to Poland.
What is unique about this brand are the packaging that products come with. They are really colorful and different. Their blushes are in a shape of heart, highlighters look like diamonds. The eye shadows smell and looks like chocolate. Also, there is a line that contain products that smell like peaches. There are a lot of controversy about this brand and especially their packaging. For some, they are kitschy and childlike, resembling cosmetics for young children. Others say they are cute and girlish. How many people, so many opinions. In my opinion some of their collections are really pretty and nice to looks at. In fact, the packaging is not the most important, but the product that is inside. I think that they are overpriced and I prefer other cosmetics brand. I have an eye shadow palette and it’s not that great.
Too Faced has gained its popularity through controversial packaging and not through the quality of the products.
Thanks

Kasia 

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